Web Design & Usability
Great Web Design Is Part of
Your Search Marketing Strategy
A very common mistake made by
website owners, when planning your search marketing
strategy, is to see it as a separate entity from the
design and functionality of your website. It is not
separate. Website design, usability, and functionality,
are integral components of your search marketing
strategy. All too often, small business owners spend an
excessive amount of time trying to draw traffic to their
website, when in fact, the problem lies first with the
site itself. Let’s say your conversion rate (getting
people to take a certain desired action) at your site is
1%. Before you spend time and money, through online
marketing, search engine optimization, and pay-per-click
campaigns, to get new traffic to your site, think about
this: if you improve the usability of your website
first, and double your conversions to 2%, that’s like
doubling your traffic for free! And who doesn’t want
free traffic to their site? To find out more about the
power of good website design, visit
Future
Now where you can check out their marvelous book on the topic, Call To Action.
Think About Your Website Visitor When Planning Search Marketing
Strategy
To borrow a phrase from Call To Action, try to practice
“user-centered design.” When designing your site, think all the time about your
user. Think about what the user
wants and needs. That’s why they are at your website. Don’t let your web
developer (or yourself) get carried away with techno tricks and how cool your
site can look to the user. Always ask yourself
“what’s in it for the user,” and you will start to take your web design (and
your search marketing) to a new level.
|
Web Design & Usability