Google Maps rocket fuel for local businesses

September 2nd, 2009

Google is king of search, so when there is something as powerful as Google Maps (aka Google Local) it makes sense that not only do you want your local business listing to be in there, you want it to be optimized properly so it is most effective in getting traffic to your site.

Your listing in Google Maps (Google Local) is free. That’s right — it’s free. Google doesn’t charge you a dime. And setting up your listing correctly, so it brings you the most traffic, while tricky, is something we can do for you.

Recent client stats on Google Maps (last 30 days) — and remember, the clients paid zero for these clicks to their sites:

Client A:    3,041 impressions (views); 141 actions taken; 126 clicks to the client website.

Client B:    1,901 impressions; 140 actions; 93 clicks to client website.

Client C:    1,251 impressions; 75 actions; 53 clicks to client website.

(”actions” also include clicks for “directions” and clicks for “more info” on Google Maps).

Source: Google Local Business Center, 9/2/09.

Remember, these clicks are local potential customers — since they are searching on Google Local, it’s automatic that they are in your local area.

Is your website optimized for Google Local Maps?

(If it isn’t, contact us).

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